Wuhan Resort Desain Interior Pusat Penjualan by DSC Design

Wuhan Resort Desain Interior Pusat Penjualan by DSC Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2022

Wuhan Resort Desain Interior Pusat Penjualan

by DSC Design

Client: DSC Design

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #134845

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuhan Resort Desain Interior Pusat Penjualan

Wuhan Resort merupakan pusat penjualan sebuah kompleks budaya dan wisata berskala besar di Wuhan, Tiongkok. Interiornya mencakup area seluas 3.810 meter persegi dan melanjutkan bahasa desain lengkung dari fasad bangunan. Dinding merek berbentuk lengkung dan layar LED berukuran besar mengikuti garis plafon gantung berbentuk anular. Material yang dikustomisasi, termasuk panel plafon bermotif kayu tanpa sambungan dan lantai batu buatan tanpa sambungan, menciptakan permukaan yang menyatu. Dinding-dinding lengkung mengarahkan sirkulasi dan membentuk area untuk membaca dan menikmati kopi, perbincangan penjualan serta interaksi, sekaligus menautkan unsur komersial, seni, dan alam.

The Recognition

About the A' Design Award Perak

Wuhan Resort Desain Interior Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Wuhan Resort Desain Interior Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Wuhan Resort Desain Interior Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging: Project area: 3,810sqm
Function: Sales center
Tags: DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology: 1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge: Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research: In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration: Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration: Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow: The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members: Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits: JS studio / YU PHOTOGRAPHY