SP Saffron Grotesk Jenis Spesimen by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Jenis Spesimen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2022

SP Saffron Grotesk Jenis Spesimen

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Jenis Spesimen

Saffron adalah jenis huruf sans-serif neo-grotesque kontemporer yang elegan dengan kontras gaya geometris yang kuat, menggambarkan estetika dan standar tipografi modernisme Swiss. Sikap terbuka lebar yang khas dirancang untuk memberikan konsistensi visual yang tepat untuk branding dan komunikasi. Jenis huruf asli dan otentik ini mewakili estetika kontemporer yang terus berubah. Spesimen dibagi menjadi beberapa bagian, dengan poster pengikat cincin di dalam kemasan.

The Recognition

About the A' Design Award Perak

SP Saffron Grotesk Jenis Spesimen adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. SP Saffron Grotesk Jenis Spesimen diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. SP Saffron Grotesk Jenis Spesimen adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb