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The Engravings on Mount Yi Tipografi Eksperimental by Jialiang Jing

The Engravings on Mount Yi Tipografi Eksperimental by Jialiang Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.


PerungguGrafis· 2022

The Engravings on Mount Yi Tipografi Eksperimental

by Jialiang Jing

Client: Jialiang Jing

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #136194

Colors

The Design

About The Engravings on Mount Yi Tipografi Eksperimental

The Engravings on Mount Yi adalah sebuah desain tipografi eksperimental yang didasarkan pada prasasti batu kuno di Gunung Yi. Prasasti tersebut merekam aksara segel kecil (small seal script) standar yang digunakan setelah sistem penulisan Tiongkok kuno disatukan. Proyek ini mencakup standardisasi bentuk huruf, visualisasi informasi, desain poster, dan pengalaman augmented reality. Karya ini disajikan terutama dalam bentuk situs web, dilengkapi poster cetak dan model tiga dimensi. Memindai kode pada poster akan menampilkan model tiga dimensi dari sebuah karakter. Tujuannya adalah menghadirkan aksara tradisional Tiongkok dengan cara yang baru dan jelas.

The Recognition

About the A' Design Award Perunggu

The Engravings on Mount Yi Tipografi Eksperimental adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. The Engravings on Mount Yi Tipografi Eksperimental diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. The Engravings on Mount Yi Tipografi Eksperimental memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture. Specific design content includes font standardization design, information visualization design, poster form exploration, AR experience. Yi Mountain stone is qin Shihuang unified the world, issued the "book with text" law after the standard xiaozhuan font, its role is like the xinhua dictionary now, the character, writing to standardize the role.
Dimensions & Packaging
This design project is mainly presented in the form of web, supplemented by paper posters and 3D models
Tags
typeface,information visualization,augmented reality,Chinese traditional culture,poster
Production Technology
The specific design contents and methods include font standardization design, information visualization design, poster form exploration, AR experience technology
Design Challenge
The biggest challenge of the project was the consideration and design of the font structure, which took a lot of time for each character. In addition, the design of information visualization has been well thought out. The addition of augmented reality is a highlight for they.
Research
The project is part of a pilot study of ancient characters aimed at unlocking the mysteries of Chinese seal characters. They collected hundreds of data, yi Mountain stone as an example to study the character of seal cutting, structure, writing. The project has also aroused a response in the society. Many people who are interested in traditional culture think my research is very meaningful and interesting, just like a dictionary with carved characters.
Inspiration
Tablet inscription calligraphy is an important part of Chinese traditional culture. This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture.The original stone has been lost, its style and artistic status is still epoch-making significance. The purpose of this design is to extract the few in the complex, find the breakthrough way where the spirit is, the tradition can still have a new interpretation.
Project Duration
The project began in September 2021 in Liaoning, China, and ended in October. It will be exhibited at the Museum of Chinese Characters in November 2021
Operation Flow
his project aims to give people a better understanding of Chinese traditional compiled fonts. The poster presents basic information of the font in "Yi Shan Shi", people can see the 3D model of the font by scanning the TWO-DIMENSIONAL code, increase the fun in the experience
Team Members
Designer: Jialiang Jing
Creative Director:Xinlei Bai

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