Qyf Desain Interior Butik by Sun Concepts Office

Qyf Desain Interior Butik by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2022

Qyf Desain Interior Butik

by Sun Concepts Office

Client: Sun Concepts

A' Design Award Perak Winner in Interior Category

13,315

Verified Award Winner

Verify Award Status for #136205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qyf Desain Interior Butik

Qyf merupakan desain interior sebuah butik multimerek di Wuhan, Tiongkok, dengan luas bangunan total 270 meter persegi. Toko ini menawarkan beragam produk, sehingga penataan display didasarkan pada bidang-bidang luas alih-alih banyak rak. Solusi sederhana ini menjaga keutuhan ruang. Cermin memantulkan interior dan membuat ruang tampak lebih dalam. Logam, batu alam, dan kaca membentuk bentuk-bentuk geometris yang sederhana. Bidang kaca berukuran besar mengubah toko menjadi etalase bagi para pejalan kaki. Alur sirkulasi melingkar menuntun pengunjung melewati setiap produk yang dipamerkan.

The Recognition

About the A' Design Award Perak

Qyf Desain Interior Butik adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Qyf Desain Interior Butik diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Qyf Desain Interior Butik adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie