Type Specimen Alskar Jenis Huruf by Paul Robb and Moira Bartoloni

Type Specimen Alskar Jenis Huruf by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2022

Type Specimen Alskar Jenis Huruf

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Grafis Category

43,000
Verified Award Winner
Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Jenis Huruf

Alskar sans adalah jenis huruf sans serif lebar kontemporer yang elegan dengan kontras autentik geometris gaya yang kuat, menggambarkan estetika dan mewakili estetika kontemporer yang terus berubah. Spesimen tipe dicetak sebagai surat kabar A2 (dilipat dan dikirim sebagai A4) dan menghadirkan tipografi dengan nuansa dan pengalaman modern.

The Recognition

About the A' Design Award Perak

Type Specimen Alskar Jenis Huruf adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Type Specimen Alskar Jenis Huruf diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Type Specimen Alskar Jenis Huruf adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb