Galaxy Command HQ of ACG Toko Utama (Flagship Store) by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Toko Utama (Flagship Store) by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.

PerungguInterior· 2022

Galaxy Command HQ of ACG Toko Utama (Flagship Store)

by Rich Honour International Designs Co., Ltd

A' Design Award Perunggu Winner in Interior Category

16,250
Verified Award Winner
Verify Award Status for #137142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Command HQ of ACG Toko Utama (Flagship Store)

Galaxy Command HQ of ACG adalah toko ritel andalan di Taipei, Taiwan, yang menempati area seluas 232 meter persegi di lantai satu sebuah pusat perbelanjaan. Toko ini menampilkan produk anime, komik, dan gim melalui tata letak naratif alih-alih berdasarkan merek. Perjalanan pelanggan melewati lima zona: lobi untuk pameran tematik, area resepsionis untuk layanan pelanggan, pusat persenjataan untuk aksesori karakter, Muse Room sebagai ruang transisi, dan area luar yang dibentuk seperti kota terowongan reflektif. Grafis manga, material reflektif, dan warna-warna solid memberi kesan dunia-dunia yang saling bertumpang tindih.

The Recognition

About the A' Design Award Perunggu

Galaxy Command HQ of ACG Toko Utama (Flagship Store) adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Galaxy Command HQ of ACG Toko Utama (Flagship Store) diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Galaxy Command HQ of ACG Toko Utama (Flagship Store) memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee