SberPay Aplikasi Pembayaran by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

PerakSeluler· 2022

SberPay Aplikasi Pembayaran

by Sber

Client: Sber

A' Design Award Perak Winner in Seluler Category

33,041

Verified Award Winner

Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Aplikasi Pembayaran

SberPay adalah aplikasi pembayaran untuk pembelian daring dan di dalam aplikasi. Pembayaran diselesaikan melalui aplikasi SberBank Online, sehingga data kartu tidak diteruskan ke toko maupun mitra. Saldo kartu dapat dilihat sebelum setiap pembayaran dilakukan. Aplikasi ini mendukung pembayaran sekali bayar, pembayaran berulang, dan langganan, serta memungkinkan penautan kartu dalam jumlah tak terbatas untuk digunakan kemudian. Bahasa visualnya sederhana dan bertumpu pada tipografi, satu tombol, dan gradasi warna. Tujuannya adalah menghilangkan keharusan memasukkan detail kartu serta menjadikan proses pembayaran cepat dan aman.

The Recognition

About the A' Design Award Perak

SberPay Aplikasi Pembayaran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. SberPay Aplikasi Pembayaran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. SberPay Aplikasi Pembayaran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective