Coach the Coaches Buku Panduan Sepak Bola by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Media Cetak dan Terbitan Competition Category.
PerungguCetak· 2022
Coach the Coaches Buku Panduan Sepak Bola
by Natasha Mozz
Client: Adidas
A' Design Award Perunggu Winner in Cetak Category
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- Verified Award Winner
- Verify Award Status for #137201
The Design
About Coach the Coaches Buku Panduan Sepak Bola
Coach the Coaches adalah buku panduan untuk program latihan sepak bola yang ditujukan bagi pemain berusia 10 hingga 14 tahun. Buku panduan ini disusun untuk para pelatih sepak bola agar program tersebut dapat diterapkan dalam pekerjaan sehari-hari. Materi sumber yang padat teks diubah menjadi instruksi yang jelas dan sebagian besar dibangun dari infografis. Palet warna yang berani membantu navigasi antarbagian, dan panjang bidang warna di sisi setiap halaman menunjukkan subkategorinya. Grid lapangan sepak bola dan instruksi teknis menjadi dasar dari gaya visualnya.
The Recognition
About the A' Design Award Perunggu
Coach the Coaches Buku Panduan Sepak Bola adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Coach the Coaches Buku Panduan Sepak Bola diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Coach the Coaches Buku Panduan Sepak Bola memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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