Jing Yin Li Desain Identitas Merek by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerungguGrafis· 2022
Jing Yin Li Desain Identitas Merek
by Sxdesign
Client: Jing Yin Li
A' Design Award Perunggu Winner in Grafis Category
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- Verified Award Winner
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The Design
About Jing Yin Li Desain Identitas Merek
Jing Yin Li adalah identitas merek yang dirancang untuk sebuah merek pencucian dan perawatan pakaian di pasar Tiongkok. Logonya dibangun dari bentuk-bentuk geometris sederhana, yaitu persegi dan seperempat lingkaran, yang disusun dalam empat baris. Tiga di antara baris tersebut membentuk huruf J, Y, dan L, yang merupakan inisial nama merek. Bentuk-bentuk tersebut ditata dalam komposisi yang mantap dan simetris untuk menyiratkan keandalan serta keteguhan. Warna merek berada dalam keseimbangan antara merah dan ungu, merujuk pada porselen tradisional Tiongkok dan mebel kayu cendana merah. Logo tetap terbaca pada ukuran minimum 6 kali 12 milimeter.
The Recognition
About the A' Design Award Perunggu
Jing Yin Li Desain Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Jing Yin Li Desain Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Jing Yin Li Desain Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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