Carbon Research Identitas Merek by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerungguGrafis· 2022
Carbon Research Identitas Merek
by Sxdesign
Client: Carbon Research
A' Design Award Perunggu Winner in Grafis Category
- 14,327
- Verified Award Winner
- Verify Award Status for #137997
The Design
About Carbon Research Identitas Merek
Carbon Research adalah identitas merek yang diciptakan untuk sebuah jurnal akademik yang didirikan dalam konteks netralitas karbon. Logonya menggabungkan citra bumi dengan struktur atom karbon untuk mengungkapkan perlindungan lingkungan. Sambungan garis memadukan garis lintang bumi dengan lintasan elektron, menyiratkan pemikiran yang terbuka dan komunikasi yang lebih luas. Struktur yang simetris dan mengelilingi mencerminkan komunitas akademik yang kohesif. Logo gabungan ini dicetak pada sampul jurnal dan media fisik lainnya, serta tetap terbaca pada ukuran minimum 20 kali 5 milimeter.
The Recognition
About the A' Design Award Perunggu
Carbon Research Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Carbon Research Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Carbon Research Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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