Emirati One Showroom Mobil Mewah by Marwan Mrad

Emirati One Showroom Mobil Mewah by Marwan Mrad is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2022

Emirati One Showroom Mobil Mewah

by Marwan Mrad

Client: DPI Interior Design and Decoration LLC

A' Design Award Emas Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Emirati One Showroom Mobil Mewah

Emirati One adalah ruang pamer mobil dan museum, terletak di menara Burj Vista, di boulevard, menghadap Burj Khalifa di Dubai, Uni Emirat Arab. Proyek dengan luas total 997 meter persegi ini adalah sebuah mahakarya yang menghargai pengerjaan halus dan penghormatan terhadap warisan dunia, sebuah penghormatan terhadap detail rumit yang telah menentukan desain otomotif selama bertahun-tahun.

The Recognition

About the A' Design Award Emas

Emirati One Showroom Mobil Mewah adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Emirati One Showroom Mobil Mewah diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Emirati One Showroom Mobil Mewah menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.
Dimensions & Packaging: The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.
Tags: luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars
Production Technology: The entrance is chosen on the axe facing Burj Khalifa.

VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in.

White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls.
3D mosaic on the walls in areas that accommodate the desks.

LED strips installed on the floor, separate showroom pedestrian paths and cars displays.
Design Challenge: The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors.

We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car.

The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.
Research: Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques.

Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.
Inspiration: The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.
Project Duration: The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.
Operation Flow: Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.
Team Members: Company Manager and Design Director: Marwan Mrad
Architect: Bebars Janbout
Architect: Ayham Haikal
Architect: Nour Rashed
Architect: Ghassan Kher Aldeen
Architect: Aseel Beydoun
Architect: Ayham Deeb
Architect: Eyad Moughrabi
Interior Designer: Humam Ibrahim
Interior Designer: Firas Ghazal
Interior Designer: Nawaf Kurbaj
Image Credits: Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021