Multivision Porsche Shanghai Karya Seni Fotografi by Florian W. Mueller

Multivision Porsche Shanghai Karya Seni Fotografi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Fotografi dan Manipulasi Foto Competition Category.

PerakFotografi· 2022

Multivision Porsche Shanghai Karya Seni Fotografi

by Florian W. Mueller

Client: Porsche China

A' Design Award Perak Winner in Fotografi Category

106,858

Verified Award Winner

Verify Award Status for #139344

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Multivision Porsche Shanghai Karya Seni Fotografi

Multivision Porsche Shanghai adalah rangkaian karya seni fotografi yang diciptakan untuk Porsche China. Setiap gambar menggabungkan tiga foto dalam satu bingkai melalui teknik multiple exposure (pencahayaan ganda). Rangkaian ini menampilkan berbagai wajah Kota Shanghai, mulai dari kawasan tradisional Tiongkok dan arsitektur bekas Konsesi Prancis hingga bangunan modern berbahan kaca dan baja. Sebuah mobil sport hadir dalam setiap gambar dan tetap dapat dikenali meskipun berada di tengah lingkungan yang berlapis-lapis. Gambar-gambar ini dibuat dengan fotografi digital dan diproduksi sebagai cetakan fine-art yang dipasang pada panel komposit aluminium dalam edisi terbatas.

The Recognition

About the A' Design Award Perak

Multivision Porsche Shanghai Karya Seni Fotografi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Multivision Porsche Shanghai Karya Seni Fotografi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Multivision Porsche Shanghai Karya Seni Fotografi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy