Lenza Lenzy Clothes Clinic Desain Identitas Merek by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Desain Identitas Merek by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2022

Lenza Lenzy Clothes Clinic Desain Identitas Merek

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #140296

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Colors

The Design

About Lenza Lenzy Clothes Clinic Desain Identitas Merek

Lenza Lenzy adalah program desain merek dan identitas visual yang diciptakan untuk klinik pakaian, sebuah layanan yang didedikasikan untuk perawatan dan perbaikan pakaian. Identitas ini dibangun dalam tahapan berlapis, dimulai dari nama merek dan kisah merek, kemudian berlanjut melalui buku merek, panduan logo, buku identitas visual, dekorasi interior, motion graphics, dan iklan. Bahan yang digunakan meliputi kertas, kain, kayu, stiker, cetak offset, dan cetak digital. Penelitian mengenai cara kerja klinik menjadi panduan bagi konsep utama, karena belum pernah ada klinik pakaian serupa sebelumnya.

The Recognition

About the A' Design Award Perunggu

Lenza Lenzy Clothes Clinic Desain Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Lenza Lenzy Clothes Clinic Desain Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Lenza Lenzy Clothes Clinic Desain Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio