Besi Grafis · 2022
Enable Change Identitas Merek
by Squared
- A' Design Award Besi 2022 in Grafis
- CLIENT: Isabelle Laporte
- Estimated Number of Design Views: 13,331
- Verification code 5728C3E05B · Verify this award
Colors
About Enable Change Identitas Merek
Enable Change adalah identitas merek yang diciptakan untuk seorang profesional yang berkecimpung di bidang manajemen perubahan. Identitas ini menggunakan pendekatan minimal, kombinasi tipografi yang tegas, serta satu warna yang cerah. Simbol logonya menyatukan inisial I dan L dengan lambang keabadian, yang merepresentasikan inklusi. Jenis huruf dipilih untuk mencerminkan perubahan, dengan bentuk yang berkembang dan transisi mengalir antara goresan tebal dan tipis. Skema warnanya dibuat seminimal mungkin dan gaya grafisnya flat. Proses desain dan pengembangannya memakan waktu sekitar dua bulan pada tahun 2021.
About the A' Design Award Besi
Enable Change Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Enable Change Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Enable Change Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Press Kit
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
