Designthinkers Materi Konferensi by Liying Wang

Designthinkers Materi Konferensi by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2023

Designthinkers Materi Konferensi

by Liying Wang

Client: Academy of Art University

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Designthinkers Materi Konferensi

Tujuannya adalah menciptakan materi konferensi yang berkualitas yang selaras dengan tema tahunan. Ranah desain seringkali menyerupai labirin, di mana para desainer menavigasi jalur-jalur yang rumit, menghadapi rute yang keliru, kesimpulan yang tak terduga, dan wilayah yang belum terpetakan. Liying Wang berupaya menggunakan labirin sebagai representasi simbolis dari kompleksitas perjalanan desain. Melalui pendekatan ini, proses desain dan kreatif yang rumit divisualisasikan, dengan tujuan membangkitkan sentimen yang serupa dalam diri audiens.

The Recognition

About the A' Design Award Perunggu

Designthinkers Materi Konferensi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Designthinkers Materi Konferensi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Designthinkers Materi Konferensi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang