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Magic Kursi Makan Anak by Hangzhou Buddy Buzzy Co., Ltd.

Magic Kursi Makan Anak by Hangzhou Buddy Buzzy Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Produk Bayi, Anak-Anak dan Balita Competition Category.


PerakProduk Bayi· 2023

Magic Kursi Makan Anak

by Hangzhou Buddy Buzzy Co., Ltd.

Client: Buddybuzzy

A' Design Award Perak Winner in Produk Bayi Category

Colors

The Design

About Magic Kursi Makan Anak

Magic adalah kursi tumbuh kembang yang dirancang untuk waktu makan anak. Kursi ini dapat disesuaikan dalam empat tingkat, serta baki dan pijakan kakinya dapat diatur pada kedalaman dan ketinggian yang berbeda, sehingga kursi ini cocok digunakan sejak lahir hingga dewasa. Area pengisap pada baki menggunakan NanoFix, material berskala nano yang menahan piring dan mangkuk tetap pada tempatnya serta mencegahnya terjungkal. Baki berlapis ganda memisahkan area makan dari area bermain untuk mendukung kebersihan. Baki magnetiknya dapat dipasang dan dilepas dengan satu tangan, sehingga anak tetap nyaman dan perawatan sehari-hari menjadi lebih mudah bagi orang tua.

The Recognition

About the A' Design Award Perak

Magic Kursi Makan Anak adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Magic Kursi Makan Anak diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Magic Kursi Makan Anak adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Magic Growth Chair, a dining chair accompanying the growth of children, allows for the use from birth, toddler, and through adulthood. For its suction area using NanoFix, the unique function means that the bowls and plates can be stayed in place to prevent being tipped and avoid messy mealtimes caused by boisterous actions of children. The one handed magnetic tray can be connected and removed effortlessly, which not only keeps children safe and comfortable, but also adds ease to parenting life.
Dimensions & Packaging
850*480*680mm
Tags
Growth Chair,One handed magnetic tray attachment, NanoFix suction area,Double layered tray with the independent meal and entertainment areas
Production Technology
The double layered tray is made of high quality PP material, BPA, PVC and DEHP free. It is antibacterial and easy to clean for quick spills. Its suction area utilizes NanoFix, and the unique functionality means that the bowls and plates can be stayed in place to prevent being tipped, thereby avoiding inevitable messes at mealtimes caused by boisterous actions of children. This is still highly functional when used repeatedly for over 10,000 times.
Design Challenge
The design team gave top priority to creating a suction area on the tray where plates and bowls of various materials could be stayed in place. To overcome this challenge, they researched on various materials with different adsorption, and applied a nanoscale adsorption material NanoFix in making the suction area of the tray. This innovative functionality can keep plates and bowls stayed in place to prevent being tipped, thus avoiding messes at mealtimes caused by boisterous actions of children.
Research
Parents are troubled with messes at mealtimes due to the boisterous nature of children, especially the frequent tipping of bowls and plates. Besides, the long term survey of similar products shows that tedious steps are required to install or remove the tray. To solve these problems, this product uses a one handed magnetic tray attachment, an insert easy to clean and a tray which prevents tipping bowls and plates, to keep children safe and comfortable at mealtimes, and to bring ease to parents.
Inspiration
This design takes inspiration from the classic cantilever chair. The distortion freealuminum leg base is combined with solid construction, featuring the low center of gravity, large support surface, excellent stability. Thereby, it can support children and provide comfort. The double layered tray design separates the meal and entertainment areas to ensure the hygiene at mealtimes and help children develop the zoning awareness of dining and entertainment.
Project Duration
Magic Growth Chair research and development was launched in January, 2021 in Hangzhou, China, and the product was on the market in June, 2022.
Operation Flow
The one handed magnetic tray can be connected effortlessly and precisely in one second without tedious alignment steps. With the tray and footplates adjustable in both depth and height, it allows for the use from birth, toddler, and through adulthood. Featured by the flexible adjustment with four levels, Magic Growth Chair enables children of different heights to enjoy mealtimes together with family members, making the company time a precious memory for them.
Team Members
Lei Yang
Yanan Zhou
Qian Xu

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