Safety Twenty Four Seven Identitas Merek by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2023
Safety Twenty Four Seven Identitas Merek
Client: Tamer El-Menyawi
A' Design Award Besi Winner in Grafis Category
- 12,450
- Verified Award Winner
- Verify Award Status for #141870
The Design
About Safety Twenty Four Seven Identitas Merek
Ini adalah desain identitas merek untuk Safety Twenty Four Seven, sebuah perusahaan multinasional Amerika, yang berkantor pusat di Amerika Serikat dan memiliki cabang di beberapa negara di Timur Tengah. Ini berspesialisasi dalam memberikan konsultasi keselamatan bagi pekerja di berbagai bidang seperti industri perminyakan, konstruksi, dan bidang lain yang meningkatkan risiko selama bekerja. Desain logo terinspirasi dari ide helm yang dianggap sebagai salah satu alat penting di bidang ini. Ketiga warna identitas visual tersebut terinspirasi oleh lingkungan tempat kerja yang berbeda, seperti laut, gurun, dan pabrik.
The Recognition
About the A' Design Award Besi
Safety Twenty Four Seven Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Safety Twenty Four Seven Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Safety Twenty Four Seven Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A brand identity design for Safety 24/7, A multi-national company specialized in providing high-level courses and training in industrial safety for workers in the fields of petroleum, construction, and others.
The minimalist logo design is inspired by the idea of the helmet, which is considered one of the most important tools in this field.
The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories. - Dimensions & Packaging
- The whole design of the brand identity has been made using the color model CMYK, and the international print sizes.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Design Challenge
- The challenge was to come up with a new design that is innovative, minimal and at the same time close to the field of industrial safety, and that can attract attention and gain admiration.
- Inspiration
- I believe that the minimalism is the best approach to logo design. In designing the Safety 24-7 logo, I chose the helmet, which is a main tool in various types of dangerous work, and at the same time it is a familiar tool for most people.
Logo colors indicate work environments that need safety, namely desert, sea and various industrial environments. - Project Duration
- The project started in January 2022 and finished in March 2022.
- Team Members
- Tamer El-Menyawi
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