Lumedica Identitas Merek Korporat by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2023
Lumedica Identitas Merek Korporat
by Spiros Gizas
Client: Lumedica
A' Design Award Besi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #142317The Design
About Lumedica Identitas Merek Korporat
Lumedica adalah identitas merek korporat yang dirancang untuk sebuah perusahaan diagnostik. Identitas ini dibangun berdasarkan huruf klasik dan logo berupa sequence logo grafis, sebuah bentuk yang digunakan dalam bioinformatika untuk menunjukkan konservasi dan keragaman sekuens DNA dan RNA. Logo tersebut ditempatkan sebagai titik fokus desain. Warna, tipografi, bentuk, gambar, dan ruang kosong dipadukan untuk mengekspresikan karakter merek. Identitas ini diterapkan pada amplop, kop surat, map hasil pemeriksaan, agenda, brosur, tas, kartu, selebaran, dan kalender.
The Recognition
About the A' Design Award Besi
Lumedica Identitas Merek Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Lumedica Identitas Merek Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Lumedica Identitas Merek Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
- Dimensions & Packaging
- A4 letter, folders, envelope, bag, calendar, cards, flyers
- Tags
- Logo, DNA, Diagnostic, Corporate idemtity, Brand
- Production Technology
- We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary. - Design Challenge
- We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
- Research
- A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
- Inspiration
- The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
- Project Duration
- The project started in September 2021 in Athens
- Operation Flow
- Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company. - Image Credits
- Images by Spiros Gizas
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