Karya Italian Capital of Culture Logo Dan Kampanye Peluncuran oleh Akomi adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2023

Italian Capital of Culture Logo Dan Kampanye Peluncuran

oleh Akomi

Klien: Municipalities of Brescia and Bergamo

Pemenang A' Design Award Perak dalam Kategori Grafis

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Desain

Tentang Italian Capital of Culture Logo Dan Kampanye Peluncuran

Satu logo yang digunakan oleh dua kota berbeda (Bergamo dan Brescia, disatukan sebagai Ibukota Kebudayaan Italia tahun 2023) terinspirasi oleh budaya pop dan dirancang untuk berkembang seiring berjalannya waktu. Keseluruhan geometri didasarkan pada pembengkokan elemen linier dengan ketebalan konstan, terinspirasi oleh batang konstruksi yang terkenal di kedua kota tersebut, dengan tujuan untuk membalikkan stereotip kota industri dan merayakan ketahanannya selama gelombang pertama COVID-19. Elemen merah yang ikonik tidak hanya merupakan angka 3 dan B pada saat yang sama, tetapi juga dapat memperoleh arti dan bentuk yang berbeda dalam konteks yang berbeda.

Pengakuan

Tentang A' Design Award Perak

Italian Capital of Culture Logo Dan Kampanye Peluncuran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Italian Capital of Culture Logo Dan Kampanye Peluncuran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Italian Capital of Culture Logo Dan Kampanye Peluncuran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensi & Kemasan: Minimum height of the logo: 10 mm
Tag: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknologi Produksi: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Tantangan Desain: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Riset: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspirasi: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durasi Proyek: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Alur Operasi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.