Scaling Inc Identitas Merek by Yanming Chen

Scaling Inc Identitas Merek by Yanming Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2023

Scaling Inc Identitas Merek

by Yanming Chen

Client: Scaling Inc

A' Design Award Besi Winner in Grafis Category

13,030

Verified Award Winner

Verify Award Status for #143781

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scaling Inc Identitas Merek

Scaling Inc adalah identitas merek yang dirancang untuk sebuah perusahaan media. Logonya berupa kisi matriks tunggal yang dibentuk oleh lima bentuk heksagon. Heksagon di bagian tengah mewakili perusahaan dan ditonjolkan di dalam kisi tersebut. Heksagon-heksagon yang tidak beraturan memberikan tampilan menyerupai roda gigi sekaligus lebah pada tanda tersebut. Identitas ini diterapkan pada perangkat alat tulis, poster, wallpaper, dan tas untuk kampanye daring maupun luring. Warna-warna cerah dan pola geometris sederhana dipilih setelah melalui wawancara kelompok terarah dan survei berskala besar. Desain ini mengekspresikan efisiensi, kemampuan beradaptasi, dan pertumbuhan.

The Recognition

About the A' Design Award Besi

Scaling Inc Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Scaling Inc Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Scaling Inc Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensions & Packaging: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tags: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Production Technology: Photoshop, Illustration, and Digital Design
Design Challenge: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Research: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiration: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Project Duration: The project starts on June 1st, 2022, in the United States of America
Operation Flow: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Image Credits: Yanming Chen