Karya Tibet Shannan Identitas Perusahaan oleh River Liu adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.
PerakGrafis· 2023
Tibet Shannan Identitas Perusahaan
oleh River Liu
Klien: River Liu Design
Pemenang A' Design Award Perak dalam Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #145618Desain
Tentang Tibet Shannan Identitas Perusahaan
Proyek Tibet Shannan bertujuan untuk mempromosikan industri pariwisata di Shannan. Dengan membuat logo yang representatif untuk memperluas kesan kota melalui produk yang sistematis dan pemandu wisata. Inspirasi logo diambil dari fitur Shannan dan disederhanakan menjadi simbol melalui seni kontemporer. Logo itu sendiri serbaguna dan dapat diskalakan, dapat diintegrasikan dengan mulus ke dalam produk yang berbeda. Karya ini berharap dapat membawa energi positif dan menarik bagi para penonton, memenuhi kebutuhan pasar modern dengan lebih baik, dan membantu kota kuno ini menampilkan beragam aspeknya.
Pengakuan
Tentang A' Design Award Perak
Tibet Shannan Identitas Perusahaan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Tibet Shannan Identitas Perusahaan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tibet Shannan Identitas Perusahaan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
- Dimensi & Kemasan
- The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
- Tag
- Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
- Teknologi Produksi
- The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
- Tantangan Desain
- Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
- Riset
- With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
- Inspirasi
- Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
- Durasi Proyek
- The project started in July 2021 in China and finished in Jun 2022.
- Alur Operasi
- The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
- Paten
- Copyrights belong to River Liu,2022
- Anggota Tim
- River Liu
- Kredit Gambar
- Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.
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