Beijing Happy Valley Seri Ilustrasi by Wu Yao

Beijing Happy Valley Seri Ilustrasi by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafis· 2023

Beijing Happy Valley Seri Ilustrasi

by Wu Yao

Client: Lichexg Technology

A' Design Award Emas Winner in Grafis Category

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Verified Award Winner
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Colors

The Design

About Beijing Happy Valley Seri Ilustrasi

Kedua ilustrasi tersebut berupaya menggabungkan berbagai gaya seperti gaya Tiongkok Baru dan Pop. Proyek ini memiliki terlalu banyak elemen dan desainer berharap untuk menempatkan elemen-elemen ini dengan cara yang masuk akal dan harmonis dalam sistem visual yang sama. Gaya desain lainnya lebih berani dengan kontras warna yang lebih cerah untuk memastikan kelengkapan gambar sehingga memberikan dampak visual yang lebih besar kepada orang-orang. Para desainer melakukan banyak upaya untuk memvisualisasikan dan membentuk kembali dua kisah mitologi klasik Qi Tian Da Sheng dan Nezha Naohai dan mengintegrasikannya bersama-sama.

The Recognition

About the A' Design Award Emas

Beijing Happy Valley Seri Ilustrasi adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Beijing Happy Valley Seri Ilustrasi diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Beijing Happy Valley Seri Ilustrasi menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan