Purity Ring Desain Interior Toko Ritel by Guang Zhang

Purity Ring Desain Interior Toko Ritel by Guang Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2023

Purity Ring Desain Interior Toko Ritel

by Guang Zhang

Client: XingShangZhiLi

A' Design Award Perak Winner in Interior Category

13,647

Verified Award Winner

Verify Award Status for #146649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Purity Ring Desain Interior Toko Ritel

Purity Ring adalah desain interior toko ritel yang diselesaikan di Shenzhen. Bidang kaca depan yang luas memungkinkan kelopak logam di dalamnya membuka ke arah pusat perbelanjaan layaknya sebuah tata panggung. Kelopak-kelopak tersebut terbuat dari baja nirkarat yang dipasang pada rangka baja siku internal. Tirai putih dan permukaan tanah padat (rammed earth) di belakangnya memberikan kesan lapang pada area komunikasi. Area tunggu dan meja kasir dipersatukan oleh sebuah garis lengkung. Ruang pas ditempatkan di atas undakan pada ujung ruang, dan tempat duduknya berbentuk platform menyerupai huruf T.

The Recognition

About the A' Design Award Perak

Purity Ring Desain Interior Toko Ritel adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Purity Ring Desain Interior Toko Ritel diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Purity Ring Desain Interior Toko Ritel adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions & Packaging: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tags: interior,deconstructionism，commercial space
Production Technology: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Design Challenge: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Research: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiration: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Project Duration: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Operation Flow: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Image Credits: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun