Digital Human Platform Siaran Langsung by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.
PerakSeluler· 2023
Digital Human Platform Siaran Langsung
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award Perak Winner in Seluler Category
Verified Award Winner
Verify Award Status for #146899The Design
About Digital Human Platform Siaran Langsung
Digital Human adalah platform siaran langsung yang dibangun di atas teknologi kecerdasan buatan. Platform ini mendukung produksi manusia digital, pembangunan ruang siaran langsung, dan interaksi manusia dengan komputer. Pembawa acara AI bersiaran secara terus-menerus selama dua puluh empat jam sehari, sehingga menghilangkan kebutuhan akan staf di lokasi maupun studio fisik. Citra setiap pembawa acara dapat dikustomisasi agar sesuai dengan identitas merek. Ragam adegan virtual menekan biaya pembangunan sekaligus menampilkan atribut produk dan konsep merek. Tujuannya adalah menekan biaya serta mengurangi tingkat kesulitan siaran langsung.
The Recognition
About the A' Design Award Perak
Digital Human Platform Siaran Langsung adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Digital Human Platform Siaran Langsung diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Digital Human Platform Siaran Langsung adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
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