ReForm Plastic Desain Identitas Merek by Giang Nguyen

ReForm Plastic Desain Identitas Merek by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2024

ReForm Plastic Desain Identitas Merek

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Perunggu Winner in Grafis Category

15,066

Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Desain Identitas Merek

ReForm Plastic adalah perusahaan yang peduli sosial yang berkantor pusat di Vietnam, berkomitmen untuk mengatasi masalah sampah plastik, meningkatkan kesejahteraan pekerja pengumpul sampah informal, dan mempromosikan ekonomi sirkular melalui produksi furnitur dan papan yang terbuat dari sampah plastik daur ulang. Tekstur permukaan khas dari papan ReForm Plastic ditenun secara rumit ke dalam identitas merek. Seiring perusahaan terus memproduksi papan baru, perpustakaan aset mereknya tumbuh dan berkembang, menghasilkan koleksi material desain yang dinamis dan terpadu untuk upaya kreatif.

The Recognition

About the A' Design Award Perunggu

ReForm Plastic Desain Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. ReForm Plastic Desain Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. ReForm Plastic Desain Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release