Eastern Seawall Sistem Penanda Arah by Yi Zhang

Eastern Seawall Sistem Penanda Arah by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2023

Eastern Seawall Sistem Penanda Arah

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award Perak Winner in Grafis Category

36,353

Verified Award Winner

Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Sistem Penanda Arah

Eastern Seawall adalah sistem penanda arah yang dirancang untuk promenade pesisir di Semenanjung Dapeng, Shenzhen, Tiongkok. Enam bagian terpisah sepanjang garis pantai 32 kilometer dihubungkan oleh satu bahasa visual yang terpadu. Papan penanda, peta lokasi, dan pengenalan ekologi ditempatkan di sepanjang jalan dan pintu masuk. Tanda panah yang dibentuk mengikuti aliran pasang surut memberikan panduan yang jelas. Papan-papan tersebut dibuat dari kayu keras merbau anti korosi dengan kerangka pengaku silang berbahan baja. Struktur modularnya memungkinkan perakitan yang fleksibel pada tanggul laut, tangga, lereng, dan terumbu, serta mengurangi beban angin pada iklim yang asin dan lembap.

The Recognition

About the A' Design Award Perak

Eastern Seawall Sistem Penanda Arah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Eastern Seawall Sistem Penanda Arah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Eastern Seawall Sistem Penanda Arah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）