Wonderland Fruit Ilustrasi Kemasan by Chia-Liang Lin

Wonderland Fruit Ilustrasi Kemasan by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2023

Wonderland Fruit Ilustrasi Kemasan

by Chia-Liang Lin

Client: Huzhou University

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustrasi Kemasan

Wonderland Fruit adalah serangkaian ilustrasi kemasan yang dibuat untuk produk buah-buahan. Ilustrasi ini menggunakan elemen seni tradisional Tiongkok, seperti loteng, burung bangau, dan awan pembawa keberuntungan, untuk menghadirkan suasana negeri dongeng. Nuansa warnanya mengikuti warna dari setiap buah, sehingga ilustrasi dan produk selaras dalam efek visual maupun gaya. Warna-warna lembut digunakan untuk menyatukan gaya visual tradisional dan kontemporer. Seri ini diproduksi dengan Adobe Photoshop dan Illustrator, dan setiap lembarnya berukuran 297 kali 420 milimeter.

The Recognition

About the A' Design Award Perunggu

Wonderland Fruit Ilustrasi Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Wonderland Fruit Ilustrasi Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Wonderland Fruit Ilustrasi Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU