Setoff Desain Interior Ruang Pamer by Chang Ming Hu

Setoff Desain Interior Ruang Pamer by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2023

Setoff Desain Interior Ruang Pamer

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award Perak Winner in Interior Category

15,642

Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Desain Interior Ruang Pamer

Setoff adalah toko gabungan pameran dan penjualan peralatan dapur di pusat kota Taipei. Toko ini menempati area seluas 240 meter persegi yang terbagi dalam tiga lantai. Lantai pertama dan kedua masing-masing memiliki dua area pameran, sedangkan lantai ketiga memuat satu area pameran dan sebuah kantor. Material alami dan warna-warna dengan saturasi rendah digunakan pada langit-langit, lantai, serta dinding, sehingga produk yang dipamerkan tetap menjadi pusat perhatian. Dinding merek berwarna abu-abu berkabut menampilkan material bangunan dan contoh perangkat keras yang tersusun berderet. Pita cahaya menyatukan langit-langit dengan dinding sehingga memberi kesan ruang yang lebih luas.

The Recognition

About the A' Design Award Perak

Setoff Desain Interior Ruang Pamer adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Setoff Desain Interior Ruang Pamer diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Setoff Desain Interior Ruang Pamer adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu