Ride on the Right Track Kampanye Media Sosial oleh Tai Yuan Chiou and Chien Chun Feng

Karya Ride on the Right Track Kampanye Media Sosial oleh Tai Yuan Chiou and Chien Chun Feng adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerungguPeriklanan· 2023

Ride on the Right Track Kampanye Media Sosial

oleh Tai Yuan Chiou and Chien Chun Feng

Klien: Momentum Bikes

Pemenang A' Design Award Perunggu dalam Kategori Periklanan

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Tentang Ride on the Right Track Kampanye Media Sosial

Ride on the Right Track adalah kampanye media sosial yang dibuat untuk sebuah merek sepeda guna mempromosikan kebiasaan harian yang berkelanjutan. Kampanye ini menggunakan ilustrasi organik, palet warna hijau, citra visual bertema tumbuhan, serta pesan yang ramah untuk membuat keberlanjutan terasa mudah dijangkau. Kontennya meliputi fakta menarik berbentuk infografis, stiker cerita untuk Instagram dan Facebook, acara siaran langsung, serta filter media sosial. Metode transportasi yang lebih ramah lingkungan dan pertanian perkotaan didorong melalui tindakan-tindakan kecil dan sederhana. Tujuannya adalah menciptakan dampak kolektif yang terbangun dari pilihan-pilihan sehari-hari.

Pengakuan

Tentang A' Design Award Perunggu

Ride on the Right Track Kampanye Media Sosial adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ride on the Right Track Kampanye Media Sosial diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ride on the Right Track Kampanye Media Sosial memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensi & Kemasan: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tag: Social Media Campaign, Illustration Design, Eco-friendly, Green
Teknologi Produksi: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Tantangan Desain: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Riset: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspirasi: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Durasi Proyek: The project started in April and ended in May 2022 in North America and Europe.
Alur Operasi: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Paten: Copyrights belong to Momentum Bike, 2023.
Anggota Tim: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Kredit Gambar: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak