Pepsi Black x Digital Shanghai FW Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Edisi Terbatas dan Kustom Competition Category.
BesiEdisi Terbatas· 2023
Pepsi Black x Digital Shanghai FW Kemasan Minuman
by PepsiCo Design and Innovation
A' Design Award Besi Winner in Edisi Terbatas Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW Kemasan Minuman
Pepsi Black x Digital Shanghai FW adalah kemasan minuman edisi terbatas yang diciptakan untuk Shanghai Fashion Week. Kemasan ini merefleksikan tema acara, Originate New Nature. Sebuah cincin warna-warni mengelilingi logo Pepsi, dan grafisnya direntangkan ke satu arah untuk menyiratkan perluasan ruang dan waktu. Blok-blok warna terdekonstruksi dalam nuansa merah muda dan hijau ditempatkan di atas latar belakang hitam untuk menghadirkan tampilan yang berani dan berlapis-lapis. Grafis rentang yang saling tumpang tindih menciptakan efek gangguan digital (glitch) yang mengekspresikan peleburan antara dunia virtual dan nyata.
The Recognition
About the A' Design Award Besi
Pepsi Black x Digital Shanghai FW Kemasan Minuman adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Pepsi Black x Digital Shanghai FW Kemasan Minuman diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Pepsi Black x Digital Shanghai FW Kemasan Minuman dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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