Kuwasawa Design School 2022 Buku Panduan oleh Kazune Watanabe

Karya Kuwasawa Design School 2022 Buku Panduan oleh Kazune Watanabe adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

PerakCetak· 2023

Kuwasawa Design School 2022 Buku Panduan

oleh Kazune Watanabe

Klien: Kuwasawa Design School

Pemenang A' Design Award Perak dalam Kategori Cetak

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Desain

Tentang Kuwasawa Design School 2022 Buku Panduan

Panduan sekolah untuk Kuwasawa Design School, sekolah desain pertama di Jepang. Dalam beberapa tahun terakhir, komunikasi online semakin meningkat, dan batas antara dunia nyata dan dunia maya menjadi kabur. Dalam situasi seperti itu, tim desain mengejar kemungkinan desain dengan mengekspresikan apa yang dikenal sebagai digital dengan analog (kertas dan cetak). Sekilas terlihat seperti buku biasa, namun animasinya berfungsi saat ditarik keluar. Buku panduan ini dibagi menjadi beberapa volume tersendiri sehingga masyarakat dapat menikmatinya dengan berbagai cara. Mereka bertujuan untuk ekspresi digital menggunakan tipografi.

Pengakuan

Tentang A' Design Award Perak

Kuwasawa Design School 2022 Buku Panduan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Kuwasawa Design School 2022 Buku Panduan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Kuwasawa Design School 2022 Buku Panduan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensi & Kemasan: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tag: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Teknologi Produksi: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Tantangan Desain: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Riset: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspirasi: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Durasi Proyek: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Alur Operasi: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.