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Bamboo Craft Festival Ilustrasi Naratif Arsitektur by Wing Sze Wincy Kung

Bamboo Craft Festival Ilustrasi Naratif Arsitektur by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.


PerakGrafis· 2023

Bamboo Craft Festival Ilustrasi Naratif Arsitektur

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award Perak Winner in Grafis Category

Colors

The Design

About Bamboo Craft Festival Ilustrasi Naratif Arsitektur

Menanggapi urbanisasi yang meluas di Hong Kong dan hilangnya keanekaragaman budaya yang diakibatkannya, A Bamboo Craft Festival dirancang dengan platform dan struktur bambu sementara yang ditinggikan, menciptakan perayaan tata ruang perkotaan untuk melestarikan dan merevitalisasi budaya, tradisi, dan kehidupan jalanan setempat. dan keahlian. Festival ini berlangsung setiap tahun dan bertujuan untuk melibatkan masyarakat untuk merasakan dan menjelajahi budaya jalanan dan keahlian lokal melalui lokakarya dan pertunjukan, yang mewujudkan semangat Hong Kong.

The Recognition

About the A' Design Award Perak

Bamboo Craft Festival Ilustrasi Naratif Arsitektur adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Bamboo Craft Festival Ilustrasi Naratif Arsitektur diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Bamboo Craft Festival Ilustrasi Naratif Arsitektur adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging
Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags
illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology
printed materials: printed illustration, storybook
Design Challenge
The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research
More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration
Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration
The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow
The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits
Wing Sze Wincy Kung

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