Moonshot Cafe Stan Pameran oleh Takeshi Yoshida

Karya Moonshot Cafe Stan Pameran oleh Takeshi Yoshida adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerakInterior· 2023

Moonshot Cafe Stan Pameran

oleh Takeshi Yoshida

Klien: Takeshi Yoshida

Pemenang A' Design Award Perak dalam Kategori Interior

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Warna

Desain

Tentang Moonshot Cafe Stan Pameran

Desain ini dibuat untuk Pavilion Jepang di CES 2023, salah satu konvensi teknologi terbesar di dunia. Terinspirasi dari kesederhanaan dan minimalisasi, konsep fundamental Zen yang telah melekat pada Jepang sejak zaman kuno. Keberadaan kafe di dalam konvensi merupakan hal yang langka, dibandingkan stan pameran konvensional pada umumnya. Ruang ini berupaya menjadi oasis di mana interaksi dimulai. Desain ini juga berfokus pada transparansi dan keluasan ruang mengingat langit-langit venue yang rendah. Selain itu, desain ini memiliki banyak elemen hijau yang menunjukkan kepedulian lingkungan, mengurangi limbah, dan menciptakan suasana yang nyaman.

Pengakuan

Tentang A' Design Award Perak

Moonshot Cafe Stan Pameran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Moonshot Cafe Stan Pameran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Moonshot Cafe Stan Pameran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensi & Kemasan: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Tag: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Teknologi Produksi: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Tantangan Desain: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Riset: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspirasi: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durasi Proyek: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Alur Operasi: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.