Gatorade Fuel Rover Kereta Penyimpanan Botol by PepsiCo Design and Innovation

Gatorade Fuel Rover Kereta Penyimpanan Botol by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerungguPeriklanan· 2023

Gatorade Fuel Rover Kereta Penyimpanan Botol

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Kereta Penyimpanan Botol

Gatorade Fuel Rover adalah sistem penyimpanan botol bergerak untuk staf tim olahraga. Fuel Rover menyimpan dan mengangkut sejumlah besar botol pemain di sekitar lapangan. Wadah penyimpanan pada bagian dasar dapat menampung caddy botol tambahan, es, perlengkapan, atau sampah yang dikumpulkan. Panel serbaguna di bagian belakang membawa tiga tas penyimpanan yang diikat pada tempatnya untuk perlengkapan latihan atau ahli gizi. Desain ini membebaskan staf dari keharusan membawa barang-barang di badan mereka dan memungkinkan pergerakan yang lebih mudah di sepanjang garis tepi lapangan. Fuel Rover merupakan pembaruan dari desain penyimpanan botol sebelumnya.

The Recognition

About the A' Design Award Perunggu

Gatorade Fuel Rover Kereta Penyimpanan Botol adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Gatorade Fuel Rover Kereta Penyimpanan Botol diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Gatorade Fuel Rover Kereta Penyimpanan Botol memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release