Barking Good Konten Bermerek by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.
BesiPeriklanan· 2024
Barking Good Konten Bermerek
by Squared
Client: Squared
A' Design Award Besi Winner in Periklanan Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good Konten Bermerek
Perawatan hewan peliharaan telah memasuki era baru. Sahabat berbulu kecil kini diperlakukan setara dalam keluarga dan cenderung menerima perawatan yang semakin baik. Untuk salon grooming yang menawarkan perawatan mewah dan layanan terbaik bagi anjing, berbagai konten bermerek dikembangkan untuk membentuk komunikasi visual yang sepenuhnya baru guna menceritakan kisah tersebut. Anjing memiliki karakter, gaya, dan kepribadian mereka sendiri serta ditampilkan sebagai protagonis yang layak mendapatkan kemanjaan terbaik.
The Recognition
About the A' Design Award Besi
Barking Good Konten Bermerek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Barking Good Konten Bermerek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Barking Good Konten Bermerek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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