Haiyan Smart Home Competition Identitas Merek oleh Zhejiang Gongshang University

Karya Haiyan Smart Home Competition Identitas Merek oleh Zhejiang Gongshang University adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2025

Haiyan Smart Home Competition Identitas Merek

oleh Zhejiang Gongshang University

Klien: Haiyan County People's Government

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Verifikasi Status Penghargaan untuk #152972

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Desain

Tentang Haiyan Smart Home Competition Identitas Merek

Haiyan Smart Home Competition adalah identitas merek yang diciptakan untuk sebuah ajang desain budaya dan kreatif yang diselenggarakan di Kabupaten Haiyan. Visual utamanya menggunakan bentuk rumah tiga dimensi yang berputar dan terpuntir. Bentuk yang bergeser ini mengungkapkan perubahan dan rekonstruksi dalam kehidupan rumah tangga yang dihadirkan oleh teknologi pintar. Warna-warna yang terinspirasi dari teknologi memperkuat tema tersebut. Grafisnya dibangun sebagai karya vektor, sehingga tetap tajam pada ukuran berapa pun dan dapat terpuntir ke berbagai arah di beragam media. Penerapannya mencakup instalasi ruang, poster, bros, dan cangkir.

Pengakuan

Tentang A' Design Award Perunggu

Haiyan Smart Home Competition Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Haiyan Smart Home Competition Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Haiyan Smart Home Competition Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensi & Kemasan: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Tag: Smart home, visual image design, technology and home, reconstruction, twisted extension
Teknologi Produksi: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Tantangan Desain: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Riset: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspirasi: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Durasi Proyek: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Alur Operasi: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Anggota Tim: Designer: Kan Zhao
Kredit Gambar: Designer: Kan Zhao