CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2024

CZBank Youth Speech Contest Identitas Visual Acara

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Perunggu Winner in Grafis Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identitas Visual Acara

CZBank Youth Speech Contest merupakan identitas visual utama yang dirancang untuk acara pidato tahunan yang diselenggarakan oleh CZBank bagi peserta muda. Tema kompetisi ini adalah mewarisi budaya layaknya akar dan menciptakan masa depan yang lebih baik. Desainnya memadukan mikrofon pidato dengan akar pohon dalam bentuk garis tiga dimensi. Bentuk-bentuk yang saling terjalin serta material transparan mengekspresikan pewarisan warisan budaya. Visual ini dikembangkan ke poster acara, panggung pidato, dan promosi luar ruang, sehingga sesuai untuk penggunaan di media, siaran langsung, maupun di lokasi acara.

The Recognition

About the A' Design Award Perunggu

CZBank Youth Speech Contest Identitas Visual Acara adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. CZBank Youth Speech Contest Identitas Visual Acara diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. CZBank Youth Speech Contest Identitas Visual Acara memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao