Travel Buddy Game Browser oleh Stefan Maier-Wimmer

Karya Travel Buddy Game Browser oleh Stefan Maier-Wimmer adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

BesiPeriklanan· 2024

Travel Buddy Game Browser

oleh Stefan Maier-Wimmer

Klien: Holidayextras.de

Pemenang A' Design Award Besi dalam Kategori Periklanan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #153173

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Travel Buddy Game Browser

Travel Buddy adalah petualangan interaktif yang menampilkan produk Holiday Extras secara menyenangkan. Dunia permainan paralaks menciptakan pengalaman perjalanan virtual saat pemain bernavigasi. Dalam peran sebagai teman perjalanan, pemain memandu pasangan dalam merencanakan liburan dan menawarkan kiat untuk perjalanan yang sukses. Nasihat tersebut mengarah pada tes tipe perjalanan yang lucu dan mengungkap perilaku liburan seseorang. Selain mengeksplorasi rangkaian produk, pemain juga memperoleh wawasan tentang preferensi perjalanan mereka sendiri.

Pengakuan

Tentang A' Design Award Besi

Travel Buddy Game Browser adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Travel Buddy Game Browser diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Travel Buddy Game Browser dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensi & Kemasan: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tag: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Teknologi Produksi: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Tantangan Desain: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspirasi: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Durasi Proyek: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Alur Operasi: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Anggota Tim: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel