Hunguest Hotels Identitas Merek by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerungguGrafis· 2024
Hunguest Hotels Identitas Merek
Client: Studio NUR
A' Design Award Perunggu Winner in Grafis Category
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The Design
About Hunguest Hotels Identitas Merek
Hunguest Hotels adalah identitas merek yang diciptakan untuk sebuah grup hotel asal Hungaria. Identitas ini mengomunikasikan komitmen terhadap kualitas dan konsistensi. Pengerjaannya mencakup perancangan ulang logo yang telah ada serta seluruh elemen visual, mulai dari penanda (signage) hotel hingga materi cetak. Banyak hotel dalam grup ini terhubung dengan pusat spa dan kebugaran, sehingga desainnya menampilkan keterkaitan dengan air. Logonya berupa huruf H kapital yang terbentuk dari tetesan air, dengan warna merek utama biru. Teknik cetak letterpress, sampul menu kulit bertekstur emboss, dan penanda kayu berukir digunakan dalam proyek ini.
The Recognition
About the A' Design Award Perunggu
Hunguest Hotels Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Hunguest Hotels Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Hunguest Hotels Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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