Sanat Desain Identitas Visual by Tamer El-Menyawi

Sanat Desain Identitas Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2024

Sanat Desain Identitas Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Besi Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #156024

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Colors

The Design

About Sanat Desain Identitas Visual

Sanat adalah identitas visual yang dirancang untuk perusahaan desain interior dan dekorasi. Desain ini didasarkan pada minimalisme dan abstraksi. Garis-garis sederhana membentuk huruf S dengan cara yang modern. Rasio emas menjadi panduan proporsi garis-garis tersebut. Satu warna digunakan dalam beberapa gradasi di seluruh identitas ini. Bentuk yang disederhanakan ini dimaksudkan untuk menyampaikan pesan perusahaan secara jelas dan langsung. Identitas ini mencerminkan visi dan pendekatan desain perusahaan. Proyek ini diselesaikan dalam waktu sekitar dua minggu pada bulan Februari 2020.

The Recognition

About the A' Design Award Besi

Sanat Desain Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Sanat Desain Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Sanat Desain Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.