Sabbioni Branding Branding Promosi by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
EmasGrafis· 2024
Sabbioni Branding Branding Promosi
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award Emas Winner in Grafis Category
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- Verified Award Winner
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The Design
About Sabbioni Branding Branding Promosi
Grafiche Sabbioni memerlukan positioning merek baru untuk merayakan ulang tahun ke-60 perusahaan. Salt&Pepper bekerja sama dengan perusahaan tersebut untuk menciptakan bahasa visual modern yang mempromosikan pencapaian penting ini, menonjolkan kapabilitas merek dalam keberlanjutan pada kemasan dan proses cetak tradisional. Salt&Pepper menciptakan sistem branding yang energik, kokoh, dan positif, menghasilkan rangkaian produk 100 persen berkelanjutan dengan menggunakan tinta berbasis air dan limbah kertas minimal untuk mempromosikan nilai-nilai inti perusahaan.
The Recognition
About the A' Design Award Emas
Sabbioni Branding Branding Promosi adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Sabbioni Branding Branding Promosi diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Sabbioni Branding Branding Promosi menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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