Aeon Wallet Aplikasi Keuangan Komprehensif by Fourdigit Inc.

Aeon Wallet Aplikasi Keuangan Komprehensif by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

PerungguSeluler· 2024

Aeon Wallet Aplikasi Keuangan Komprehensif

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award Perunggu Winner in Seluler Category

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Verified Award Winner
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Colors

The Design

About Aeon Wallet Aplikasi Keuangan Komprehensif

Aeon Wallet adalah layanan keuangan komprehensif yang disediakan oleh Aeon Group, sebuah konglomerat besar dengan 17.900 toko dan penjualan 9 triliun yen. Memiliki 48,24 juta anggota kartu kredit dan menawarkan berbagai layanan keuangan sebagai perusahaan terintegrasi. Aeon Wallet memiliki desain yang sederhana dan mudah dipahami yang dapat digunakan oleh siapa saja. Dengan menyarankan kebutuhan esensial sesuai dengan konteks pengguna, mereka diberikan pengalaman yang dipersonalisasi. Kami telah membangun layanan keuangan yang memungkinkan pengguna untuk dengan mudah mendapatkan informasi yang benar-benar mereka butuhkan.

The Recognition

About the A' Design Award Perunggu

Aeon Wallet Aplikasi Keuangan Komprehensif adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Aeon Wallet Aplikasi Keuangan Komprehensif diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Aeon Wallet Aplikasi Keuangan Komprehensif memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.