World Vision Organization Overview Desain Buku by Yunsik Son

World Vision Organization Overview Desain Buku by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Media Cetak dan Terbitan Competition Category.

PerungguCetak· 2024

World Vision Organization Overview Desain Buku

by Yunsik Son

Client: World Vision

A' Design Award Perunggu Winner in Cetak Category

66,861

Verified Award Winner

Verify Award Status for #158580

View at A' Design Award Press Release Award Badge

Colors

The Design

About World Vision Organization Overview Desain Buku

World Vision Organization Overview adalah buku yang menyajikan sejarah tujuh puluh tahun beserta berbagai proyek dari sebuah organisasi bantuan internasional. Konsep desainnya adalah Belief, Unity, Integration, Life, dan Dream, yang dirangkum menjadi BUILD. Pada sampulnya, tipografi menyusun huruf-huruf tersebut menjadi elemen grafis yang tegas, diaplikasikan dengan hot foil stamping berwarna oranye. Film transparan yang dicetak dengan teknik sablon serta halaman berperforasi di antara bab-babnya menampilkan wajah anak-anak. Buku ini berukuran 210 kali 210 milimeter, memiliki sampul dengan lapisan matte, dan terdiri atas 112 halaman.

The Recognition

About the A' Design Award Perunggu

World Vision Organization Overview Desain Buku adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. World Vision Organization Overview Desain Buku diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. World Vision Organization Overview Desain Buku memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags: World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology: The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge: The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research: As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration: World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration: This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow: The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members: Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang