China In The Classics Desain Grafis Promosi oleh Zhou Haiwen, Che Shilong and Guo Cheng

Karya China In The Classics Desain Grafis Promosi oleh Zhou Haiwen, Che Shilong and Guo Cheng adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2024

China In The Classics Desain Grafis Promosi

oleh Zhou Haiwen, Che Shilong and Guo Cheng

Klien: China Global Television Network Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Desain

Tentang China In The Classics Desain Grafis Promosi

China in the Classics adalah desain grafis promosi yang diciptakan untuk sebuah program televisi tentang karya-karya klasik Tiongkok kuno. Buku menjadi subjek utama dalam desain ini. Berbagai buku kuno dari Timur dan Barat dijadikan referensi, termasuk bilah bambu Tiongkok, buku berjilid benang, gulungan perkamen, dan buku bersampul keras. Bentuk-bentuk tersebut didekonstruksi dan disusun kembali menjadi simbol visual yang sederhana. Judul sepuluh karya klasik dipadukan dengan kaligrafi Tiongkok. Kotak hadiahnya menggunakan kertas bertekstur khusus. Desain ini membantu orang-orang dari berbagai latar belakang budaya untuk memahami buku dan kisah-kisah Tiongkok.

Pengakuan

Tentang A' Design Award Perunggu

China In The Classics Desain Grafis Promosi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. China In The Classics Desain Grafis Promosi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. China In The Classics Desain Grafis Promosi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensi & Kemasan: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tag: China, Classics, Heritage, Culture, Creativity
Teknologi Produksi: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Tantangan Desain: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Riset: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspirasi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Durasi Proyek: The project started in 2022 in China, and is still promoted and distributed.
Alur Operasi: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Anggota Tim: Zhou Haiwen, Che Shilong, Guo Cheng
Kredit Gambar: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng