Green Captain Desain Branding dan Kemasan by Anja Zambelli Colak

Green Captain Desain Branding dan Kemasan by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2024

Green Captain Desain Branding dan Kemasan

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Perunggu Winner in Grafis Category

15,730

Verified Award Winner

Verify Award Status for #160279

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Captain Desain Branding dan Kemasan

Green Captain adalah desain branding dan kemasan untuk produk-produk tradisional dari Pulau Sipan di Kroasia. Ikon merek ini memadukan bentuk daun dengan siluet kapal yang tersembunyi. Ikon tersebut merujuk pada sang pendiri, seorang mantan kapten kapal tanker yang kini membudidayakan produk-produk tradisional di pulau itu. Motif kapten hadir di seluruh rangkaian produk, dengan simbol setelan seragam pada botol minyak zaitun dan ikon kapal pada botol anggur. Kemasan buah karob mencerminkan warisan alam dan arsitektur Sipan. Kertas dan foil Fedrigoni digunakan, dipadukan dengan teknik cetak modern untuk menghasilkan detail yang tajam dan warna yang kuat.

The Recognition

About the A' Design Award Perunggu

Green Captain Desain Branding dan Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Green Captain Desain Branding dan Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Green Captain Desain Branding dan Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
Tags: brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
Production Technology: The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
Research: Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
Inspiration: Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
Project Duration: The project started in Croatia in April 2023 and finished in February 2024
Team Members: Anja Zambelli Colak

Read the Press Release