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Qujiang Light Rail Desain Logo by Huang Yong

Qujiang Light Rail Desain Logo by Huang Yong is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.


PerungguGrafis· 2024

Qujiang Light Rail Desain Logo

by Huang Yong

Client: Broaden

A' Design Award Perunggu Winner in Grafis Category

Colors

The Design

About Qujiang Light Rail Desain Logo

Qujiang Light Rail adalah desain logo yang dibuat untuk sebuah jalur transit kereta ringan di Xi'an, Tiongkok. Logo ini menggunakan lima warna dan garis-garis sederhana untuk membentuk citra sebuah kereta ringan. Warna-warnanya merujuk pada kebudayaan yang beragam di kawasan Qujiang. Komposisinya memberi kesan gerak dan menyatakan fungsi transportasi jalur tersebut dengan jelas. Desain ini menghubungkan kereta ringan dengan sejarah Kota Xi'an. Hasilnya adalah sebuah simbol identitas visual yang memperkenalkan Qujiang kepada para pengunjung dan memberikan lambang baru bagi kota tersebut.

The Recognition

About the A' Design Award Perunggu

Qujiang Light Rail Desain Logo adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Qujiang Light Rail Desain Logo diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Qujiang Light Rail Desain Logo memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window.
Tags
Qujiang Light Rail
Design Challenge
The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail.
Research
In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development.
Inspiration
The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world.
Project Duration
Xi'an, China
Team Members
Huang Yong

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