Nong Li Kemasan Bir oleh China Resources Snow Breweries

Karya Nong Li Kemasan Bir oleh China Resources Snow Breweries adalah pemenang yang sangat dihormati dari 2025 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PlatinumKemasan· 2025

Nong Li Kemasan Bir

oleh China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Platinum dalam Kategori Kemasan

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Warna

Desain

Tentang Nong Li Kemasan Bir

Nong Li adalah desain kemasan bir yang terinspirasi oleh Kebudayaan Yangshao dari Tiongkok kuno. Botolnya dibentuk menyerupai Shuang Er Ni Yu, wadah tembikar bermotif ikan salamander yang digunakan sebagai tempat minuman keras pada kebudayaan awal tersebut. Keahlian kerajinan tembikar hitam dipadukan dengan bentuk kaca tradisional, dan warna gelapnya melindungi bir dari cahaya serta perubahan suhu. Pola-pola geometris menambah daya tarik visual sekaligus memberikan cengkeraman yang mantap. Tutupnya menggambarkan empat tahap ritual bersulang Tiongkok kuno: mencicipi, menawarkan, menanggapi, dan membalas.

Pengakuan

Tentang A' Design Award Platinum

Nong Li Kemasan Bir adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Nong Li Kemasan Bir menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Nong Li Kemasan Bir adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensi & Kemasan: product dimensions, 355 mm x 355 mm x 120 mm
Tag: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknologi Produksi: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Tantangan Desain: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Riset: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirasi: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Durasi Proyek: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Alur Operasi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Anggota Tim: Qiguang Li, Celine Zhou, Yan Yang