Virtu AI Situs Web Belanja oleh Yue Hu, Xi Zhou and Minghao He

Karya Virtu AI Situs Web Belanja oleh Yue Hu, Xi Zhou and Minghao He adalah pemenang yang sangat dihormati dari 2025 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Produk Digital.

BesiProduk Digital· 2025

Virtu AI Situs Web Belanja

oleh Yue Hu, Xi Zhou and Minghao He

Klien: Virtu AI

Pemenang A' Design Award Besi dalam Kategori Produk Digital

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Warna

Desain

Tentang Virtu AI Situs Web Belanja

Virtu AI adalah platform web untuk merancang kuku tempel (press-on nails) yang dipersonalisasi. Pengguna cukup menjelaskan idenya dalam satu kalimat sederhana, lalu kecerdasan buatan menghasilkan set kuku yang sesuai. Segmentasi berbasis computer vision memisahkan setiap ujung kuku, sehingga satu set berisi sepuluh kuku individual dapat dirancang dan dicocokkan dengan warna-warna yang tersedia. Desain yang telah selesai kemudian dikirim kepada perajin terampil, yang membuat dan mengirimkan kuku tempel jadi tersebut. Navigasinya dibuat sederhana, sehingga orang tanpa pengetahuan teknis pun dapat menciptakan nail art kustom dan mengubah ide pribadi menjadi objek yang dapat dikenakan.

Pengakuan

Tentang A' Design Award Besi

Virtu AI Situs Web Belanja adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Virtu AI Situs Web Belanja diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Virtu AI Situs Web Belanja dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensi & Kemasan: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Tag: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Teknologi Produksi: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Tantangan Desain: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Riset: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspirasi: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Durasi Proyek: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Alur Operasi: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Anggota Tim: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Kredit Gambar: All materials credit to Xi Zhou, Yue Hu and Heidi He