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Girls Find Girls Aplikasi by Yingxiao Ouyang

Girls Find Girls Aplikasi by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.


PerakSeluler· 2025

Girls Find Girls Aplikasi

by Yingxiao Ouyang

Client: OYYX Design Studio

A' Design Award Perak Winner in Seluler Category

Colors

The Design

About Girls Find Girls Aplikasi

Girls Find Girls adalah aplikasi mobile bagi perempuan untuk meneliti industri dan memahami kehadiran perempuan. Kurangnya representasi perempuan merupakan salah satu alasan perempuan tidak memilih industri tertentu, meskipun mereka berminat terhadapnya. Laporan karir tradisional dapat menunjukkan bias gender. Dibutuhkan pengetahuan mendalam dan waktu yang cukup lama untuk menggali wawasan karir yang berpusat pada perempuan. Aplikasi ini berupaya memanfaatkan data real-time, wawasan mendalam, dan organisasi perempuan untuk membantu gadis muda dan perempuan dewasa melihat industri dari perspektif mereka sendiri.

The Recognition

About the A' Design Award Perak

Girls Find Girls Aplikasi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Girls Find Girls Aplikasi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Girls Find Girls Aplikasi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
Dimensions & Packaging
The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
Tags
App, Female, Career, Data Analysis, Gender Bias
Production Technology
Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
Design Challenge
The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
Research
6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
Inspiration
Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
Project Duration
The project started in June 2024 to Oct 2024 in Jersey City, NJ.
Operation Flow
Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders.
Image Credits
Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com

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