Crispy Pemanggang Roti by Fatih Saruhan is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Desain Peralatan Rumah Tangga Competition Category.

BesiPeralatan Rumah Tangga· 2025

Crispy Pemanggang Roti

by Fatih Saruhan

Client: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ

A' Design Award Besi Winner in Peralatan Rumah Tangga Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crispy Pemanggang Roti

Crispy adalah pemanggang roti multifungsi yang dirancang untuk dapur rumah tangga. Peranti ini dapat memanggang, menyangrai, dan menekan makanan. Pelat aluminium hasil pres dengan lapisan antilengket mendukung perpindahan panas yang merata dan pembersihan yang mudah. Pengatur suhu yang dapat disesuaikan memungkinkan berbagai jenis makanan diolah. Pegangan tahan panas dan kaki antiselip meningkatkan keamanan selama penggunaan, sementara gagang genggam ergonomis memberikan kenyamanan saat dipegang. Bodinya yang ringkas berukuran lebar 396 mm, kedalaman 293 mm, dan tinggi 143 mm, dengan daya keluaran 1800 watt.

The Recognition

About the A' Design Award Besi

Crispy Pemanggang Roti adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Crispy Pemanggang Roti diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Crispy Pemanggang Roti dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.
Dimensions & Packaging: Crispy has dimensions of Width: 396 mm x Depth: 293 mm x Height: 143 mm, making it compact yet highly functional for various kitchen environments. It features press formed aluminum heating plates with a non stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 1800W power output, it includes adjustable temperature control, heat resistant handles and anti-slip feet for enhanced safety and performance.
Tags: Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances
Production Technology: It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.
Design Challenge: The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.
Research: This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends.

A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives.

The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality. Many existing products were either too bulky, inefficient, or difficult to maintain. These insights led to a compact, energy efficient design with non stick grill plates, ergonomic handles, and intuitive controls.

This research had a direct impact on product usability, market positioning, and manufacturing feasibility. By optimizing material selection and production methods, costs were reduced while maintaining quality. Socially, it enhances the daily cooking experience, while supporting local production in Turkey fosters economic growth. The project successfully blends user needs, technological advancements, and sustainable design principles to deliver a practical and innovative kitchen appliance.
Inspiration: Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.
Project Duration: The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.
Operation Flow: Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.
Team Members: Designer: Latif Mahmudoğlu
Designer: Osman Cihan Demirel
Designer: Mert Gürsoy
Image Credits: Creator (Industrial Designer): Latif Mahmudoğlu